Retail Ads at retailers websites are a powerful media available for Brands, placing Ads in front of shoppers at the exact timing they are ready to make their purchase decisions.
However, in some cases Brands experience loss of sales and reduced conversion rate, although Ad performance is phenomenal and consumers are clicking on the Ad.
It happens frequently to many of the big Brands.
2 main reasons dominate why Banners do not lead to all their products -
Did you know? 30-40% of potential sales is lost due to Ad banners not leading to products.
Also, your brand image is hurt every time a consumer clicks on your Ad and gets to a blank page instead of to your products.
The underlying cause is because it is extremely hard and time-consuming to make sure each of Ad Banners leads to each of your products in all of your Retail Ad channels. It is true when you manage it yourself, and still true when you hire an agency to manage it.
Pro Tip - Consider using AI technology to check this for you, each time you put out new campaigns.
The cost of AI is a fraction compared to the loss of sales you’re experiencing, or to the budget you already invested in Ad Spend.
Head of marketing and technology, co-founder at Adapt. Share thoughts about #retailinnovation, #aitechnology, #investing, #marketing, and #entrepreneurship.
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